How to increase the Convertion rate of a message

Lisa Brighton
2 min readDec 5, 2020

Customer acquisition is the hardest part of marketing. Like how Drew Wilkinson stated, “Marketing is hard. Customers’ expectations are rising, and the pace of change is accelerating” However, to build a successful business of any kind, it needs to be well marketed.

There are various ways that have proved successful on the outside but are not fully result oriented. One can collect as many page likes on Facebook, as many followers on twitter and still fail to earn a loyal customer from that big number.

Ever asked yourself, of the many text message adverts that you receive on your phone in a week, how many links do you ever click on?

Well Amidst all this, there are 3 ways that have been successful on increasing the convertion rate of the different advertising means. This has worked for me. Try it.

  1. Always Personalize your texts in SMS.

When sending out texts, be sure to personalize texts as this makes the receiver know that you care even as you are sending out a text. You could begin your text with something like

“Dear Lisa, have you heard about Bitcoin

Click below to get assistance……………..”

2. Send out your message advert with a clear call to action CTA

Always ensure that the customer you want to acquire doesn’t stop on reading, but can go forward to access your product within just one text message. For example.

“Dear Lisa, have you heard about Bitcoin

Click https://t.me/BitcoinCryptoCenter to join our telegram group for signals and insightful news…………….”

3. Define your facebook Ads

Keep your ad short. Write as many ads to different people but make sure it contains a constant call to action Also, do not forget to include an image or video summarizing your topic of Concentration For example

“Hello, have you heard about Bitcoin

Click https://t.me/BitcoinCryptoCenter to join our telegram group for signals and insightful news…………….”

https://t.me/BitcoinCryptoCenter to start trading now

written by Lisa Brighton

Freelancer

Crypto Trader

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Lisa Brighton

i’m an Entrepreneur, freelancer, a lover, daughter, sister, friend and mum.